SMARTER LEAD GENERATION
In the high-stakes world of industry and finance, two visionary leaders carved their paths—each reshaping global markets in their own way. Ute Remdisch and Carina Da Cruz came from different backgrounds: one a force in industrial manufacturing, the other a strategist blending law, neuroscience, and commercial expertise. But their journeys had one thing in common—wherever they went, they left a trail of innovation, growth, and lasting change
Though their industries were different, Ute and Carina were driven by the same principles: strategy, leadership, and transformation. They didn’t just manage businesses—they rebuilt them. They didn’t just enter markets—they redefined them. From scaling across continents to leading turnarounds and building high-performing teams, they proved again and again: with the right vision, no challenge is too big
Today, that vision lives on through Crux Worldwide—a strategic advisory firm born from their shared belief that growth isn’t just about numbers, and leadership isn’t just about titles. It’s about building something that lasts. Something that aligns people, purpose, and performance. Between them, Carina and Ute have led growth in over 50 markets, turned around underperforming operations, launched new regions, and helped scale billion-dollar businesses. But more than that, they’ve helped leadership teams find clarity in complexity, and built the cultural conditions for transformation to stick
Crux exists to help companies grow—not just across borders, but in capability, maturity, and mindset. We don’t just create strategy. We build the capacity to deliver it
At Crux Worldwide, we believe in surrounding ourselves with people who excel at what they do. Over the years, we’ve built a trusted network of designers, strategists, automation experts, and lead generation specialists—professionals we’ve collaborated with throughout our careers and who bring both depth and diversity to every project
Our team reflects the best of both worlds: seasoned experts with the craftsmanship to deliver across all print and digital mediums, and next-generation talent fluent in emerging platforms, AI tools, and the latest marketing technologies. Some bring decades of experience and know how to make a message resonate in any format; others move seamlessly between data stacks and creative interfaces, mastering complex tools without missing a beat
This blend of experience and innovation allows us to support clients at every stage of their marketing evolution—whether they’re just beginning to professionalise their efforts or scaling advanced automation and demand generation programmes. No matter where you are on the journey, we match you with the right expertise to get results
Ute Remdisch is a growth-focused business leader who brings equal parts pragmatism and vision to everything she does. With decades of experience guiding global industrial companies through transformation, Ute is known for her ability to turn complex challenges into clear strategies—and ambitious goals into measurable outcomes
Her journey spans senior leadership and board-level roles across Europe, the Middle East, and Africa, including as Managing Director of SEW Eurodrive and Rittal South Africa, and as Regional Director for the Middle East and Africa at Rittal—where she led expansive growth initiatives both on the ground and from the company’s global headquarters in Germany
But in 2018, Ute chose to build something different. Together with her co-founder, she launched Crux Worldwide GmbH, a strategic consultancy designed to help more than one business at a time grow—intelligently, sustainably, and with clarity. Crux was born from a simple but powerful insight: that many B2B companies were missing a leadership partner who could bridge operational understanding with strategic foresight
Since then, Ute has worked with clients across Europe, Africa, the Middle East, Central Asia, India, and the Americas—designing and executing multi-region growth strategies, building distribution networks, shaping go-to-market plans, and refining marketing and content strategy to improve lead conversion and long-term brand performance
From opening up 21 African markets and launching regional headquarters for global firms, to overseeing major infrastructure rollouts and repositioning brands in complex environments, Ute brings a steady hand, deep expertise, and a sharp commercial lens to every engagement. Clients value her no-nonsense approach and her ability to move seamlessly between strategy and execution—always focused on what drives meaningful, measurable growth
As a trained Marketing and Media Strategist, Ute combines strategic storytelling with operational insight to help organisations scale with purpose. But beyond the metrics and milestones, what defines her leadership is her commitment to people—creating environments where teams thrive, partnerships deepen, and businesses grow in the right direction
Carina da Cruz is not your typical strategist. She doesn’t just build businesses—she builds the conditions for transformation, in people, in teams, and across entire organisations
Her journey began in South Africa with a dual foundation in law and business—disciplines that gave her structure, sharp thinking, and a deep respect for complexity. But what truly set her apart early on was her ability to see the human layer inside every commercial challenge. That insight shaped the career that followed
Over the past two decades, Carina has helped shape growth strategies, scale new markets, and lead enterprise transformation for some of the world’s most respected companies. At American Express, she held senior leadership roles across Johannesburg, London, and New York—driving growth across 25 countries and aligning thousands of employees behind shared goals. At Old Mutual, she stepped in after three previous leaders had struggled to deliver on a post-merger integration—and succeeded in building new business units, integrating vast sales infrastructures, and driving 300% growth in just six months. At Auriemma Consulting Group in the UK, she turned around a struggling US firm by reengineering operations, rebuilding client trust, and leading strategic roundtables between industry competitors navigating shared problems
In 2018, Carina co-founded Crux Worldwide, a boutique strategy firm built to help B2B organizations grow beyond borders—not just geographically, but in mindset, capability, and maturity. Together with her co-founder, she works with clients across industries to reposition brands, scale leadership, align commercial functions, and enter new markets with clarity and confidence
But Carina’s work doesn’t end at strategy. She’s also an executive coach and neuroleadership expert, trusted by senior leaders and leadership teams to help them navigate moments of pressure, complexity, and transformation. Her coaching is rooted in the belief that sustainable growth comes not from individual optimization alone, but from unlocking the collective intelligence of the team. She’s known for guiding conversations that are bold, human, and honest—ensuring trust, communication, and shared purpose aren’t just talked about, but truly lived
Clients turn to Carina when the stakes are high, the path is unclear, and alignment across people, performance, and purpose is non-negotiable. She brings a rare blend of strategic clarity, commercial depth, and behavioural insight—along with the ability to hold the room when the conversation matters most
From global strategy to leadership development, Carina doesn’t just advise. She partners. She challenges. And she helps leadership teams move—forward, together, and with intention
Multi-Region Expansion & Content Strategy for a €1.4 Billion Company
Revenue growth though strategic repositioning for a
€1 Billion Company
Boosting Market Share & Sales Growth in Asia for a €1.2 Billion Company
Align marketing strategy with a 5-year sales plan while optimising budget efficiency for a €2.4 Billion Company
Crux Worldwide GmbH
Am Leimenberg 19, Bensheim, 64625
T. +49 1711 263 362
support@crux-worldwide.com
Case Study
Multi-Region Expansion & Content Strategy for a €1.4 Billion Company
Market: Africa, Middle East, Europe, Central Asia, India
Designed and implemented a regional B2B strategy, go-to-market planning, lead generation, outreach, and content strategy to drive expansion across multiple high-growth regions
Results:
Case Study
Revenue growth though strategic repositioning for a €1 Billion Company
Market: American Market
Developed a tailored Go-to-Market Strategy for new products, focusing on maximising revenue from the existing customer base while expanding into untapped segments
Results:
Case Study
Boosting Market Share & Sales Growth in Asia for a €1.2 Billion Company
Market: Asia
Conducted an in-depth market analysis and customer segmentation, identifying high-value prospects and refining the company’s positioning in competitive Asian markets
Results:
Case Study
Align marketing strategy with a 5-year sales plan while optimising budget efficiency for a €2.4 Billion Company
Market: Asia
Crux Worldwide led a full-scale marketing transformation, focusing on:
Results:
