SMARTER LEAD GENERATION
In the high-stakes world of industry and finance, two visionary leaders carved their paths, each reshaping global markets in their own way. Ute Remdisch and Carina da Cruz came from different backgrounds—one an industrial powerhouse, the other a strategist blending law, neuroscience, and financial expertise. But their journeys had one thing in common: wherever they went, they left a trail of innovation, growth, and lasting change
Though their industries were different, Ute and Carina were driven by the same principles: strategy, leadership, and transformation. They didn’t just manage businesses; they rebuilt them. They didn’t just enter markets; they dominated them. Whether it was industrial manufacturing or financial services, both redefined the limits of growth, proving that with the right vision, no challenge was too big
Today, their legacies continue—not just in the companies they transformed, but in the countless leaders they mentored, the teams they built, and the strategies they set in motion. Because true leadership isn’t just about numbers or expansion—it’s about creating something that lasts. And that is exactly what they have done
At Crux Worldwide, we believe in surrounding ourselves with people who excel at what they do. Over the years, we’ve built a trusted network of designers, strategists, automation experts, and lead generation specialists—professionals we’ve collaborated with throughout our careers and who bring both depth and diversity to every project
Our team reflects the best of both worlds: seasoned experts with the craftsmanship to deliver across all print and digital mediums, and next-generation talent fluent in emerging platforms, AI tools, and the latest marketing technologies. Some bring decades of experience and know how to make a message resonate in any format; others move seamlessly between data stacks and creative interfaces, mastering complex tools without missing a beat
This blend of experience and innovation allows us to support clients at every stage of their marketing evolution—whether they’re just beginning to professionalise their efforts or scaling advanced automation and demand generation programmes. No matter where you are on the journey, we match you with the right expertise to get results
Ute Remdisch had always understood the mechanics of progress—not just in engineering, but in business. Her career began in industrial manufacturing, where she quickly rose through the ranks to lead SEW Eurodrive South Africa. Over 12 years, she propelled the company to an astounding 813% growth, expanding its reach across 21 African nations and establishing operations in Tanzania and Morocco.
Not content with market expansion alone, she led the construction and refurbishment of two massive assembly plants, ensuring the infrastructure could sustain the company’s rapid ascent.
But Ute’s expertise wasn’t just about numbers—it was about people. She understood how to build teams, drive strategic planning, and position businesses for long-term success. When she took over as Managing Director of Rittal South Africa, she implemented bold change management strategies, leading to 48% growth in just 18 months.
Later, as Regional Director for the Middle East and Africa, she advised on market expansion strategies that would cement Rittal’s dominance in the region.
Meanwhile, across the corporate world, Carina da Cruz was orchestrating transformations of her own. Armed with a unique combination of law, neuroscience, and business acumen, she had the rare ability to see both the legal intricacies and the human psychology behind high-stakes decisions.
At American Express, Carina played a crucial role in designing business strategies that fueled the company’s expansion across 25 markets in Europe, the Middle East, and Africa. Working from New York and London, she oversaw the transformation of leadership, marketing, sales, and relationship management functions—helping strengthen a $2 billion business that served over 30,000 clients and employed 7,000 people.
Her ability to drive growth was just as evident in South Africa, where she built three brand-new business units for Nedcor and launched sales funnels that reached 46 bank branches, 10,000 brokers, and 1,500 consultants. The result? 300% sales growth in just six months.
But perhaps Carina’s most remarkable feat was in the UK, where she turned around a struggling US consulting firm, Auriemma Consulting Group. In a fiercely competitive and mature financial services market, she restructured operations, built award-winning teams, and established high-level industry relationships, driving an extraordinary 150% sales growth.
Multi-Region Expansion & Content Strategy for a €1.4 Billion Company
Revenue growth though strategic repositioning for a
€1 Billion Company
Boosting Market Share & Sales Growth in Asia for a €1.2 Billion Company
Align marketing strategy with a 5-year sales plan while optimising budget efficiency for a €2.4 Billion Company
Crux Worldwide GmbH
Am Leimenberg 19, Bensheim, 64625
T. +49 1711 263 362
support@crux-worldwide.com
Case Study
Multi-Region Expansion & Content Strategy for a €1.4 Billion Company
Market: Africa, Middle East, Europe, Central Asia, India
Designed and implemented a regional B2B strategy, go-to-market planning, lead generation, outreach, and content strategy to drive expansion across multiple high-growth regions
Results:
Case Study
Revenue growth though strategic repositioning for a €1 Billion Company
Market: American Market
Developed a tailored Go-to-Market Strategy for new products, focusing on maximising revenue from the existing customer base while expanding into untapped segments
Results:
Case Study
Boosting Market Share & Sales Growth in Asia for a €1.2 Billion Company
Market: Asia
Conducted an in-depth market analysis and customer segmentation, identifying high-value prospects and refining the company’s positioning in competitive Asian markets
Results:
Case Study
Align marketing strategy with a 5-year sales plan while optimising budget efficiency for a €2.4 Billion Company
Market: Asia
Crux Worldwide led a full-scale marketing transformation, focusing on:
Results:
